{"id":12471,"date":"2019-12-19T17:15:42","date_gmt":"2019-12-19T17:15:42","guid":{"rendered":"http:\/\/daruliftabirmingham.co.uk\/?p=12471"},"modified":"2019-12-19T21:27:43","modified_gmt":"2019-12-19T21:27:43","slug":"ruling-regarding-being-featured-in-a-video-commercial","status":"publish","type":"post","link":"http:\/\/daruliftabirmingham.co.uk\/home\/ruling-regarding-being-featured-in-a-video-commercial\/","title":{"rendered":"Ruling regarding being featured in a video commercial"},"content":{"rendered":"

\n\tFatwa ID: 03089<\/strong><\/span><\/span>\n<\/p>\n

\n\tAnswered by:  Maulana Mustafa Umar\u200b<\/strong><\/span><\/span>\n<\/p>\n

\n\tQuestion:<\/u><\/strong><\/span><\/span>\n<\/p>\n

\n\tIf a cosmetic brand hires me to demonstrate using their products for a short video and pays me for this promotional content that will then be used in their campaigns, is this lawful? If I demonstrate their products on a model instead of myself is it permissible?<\/span><\/span>\n<\/p>\n

\n\tAnswer:<\/u><\/strong><\/span><\/span>\n<\/p>\n

\n\tIn The Name Of Allah, The Most-Merciful, The Most Kind<\/strong><\/span><\/span>\n<\/p>\n

\n\t \n<\/p>\n

\n\tIt is lawful to demonstrate the use of a product in a short video as long as the Islamic guidelines of dress are properly observed. If you are required to uncover part of your ‘awrah [that which must be covered in public] then it would be allowed for you to demonstrate that product on an artificial model instead.<\/span><\/span>\n<\/p>\n

\n\tFor example, if you were required to apply lotion to your forearm, that would not be permissible, since that is part of a woman’s ‘awrah. However, if there was an artificial model or an artificial arm, you could apply the lotion to that for the purposes of demonstration.<\/a><\/span><\/span>\n<\/p>\n

\n\t \n<\/p>\n

\n\tOnly All\u0101h Ta’\u0101l\u0101 knows best<\/span><\/span>\n<\/p>\n

\n\tWritten by Molana Mustafa Umar<\/span><\/span>\n<\/p>\n

\n\tChecked and approved by Mufti Mohammed Tosir Miah<\/span><\/span>\n<\/p>\n

\n\tD\u0101rul Ift\u0101 Birmingham<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Fatwa ID: 03089 Answered by:  Maulana Mustafa Umar\u200b Question: If a cosmetic brand hires me to demonstrate using their products for a short video and…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"_links":{"self":[{"href":"http:\/\/daruliftabirmingham.co.uk\/home\/wp-json\/wp\/v2\/posts\/12471"}],"collection":[{"href":"http:\/\/daruliftabirmingham.co.uk\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/daruliftabirmingham.co.uk\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/daruliftabirmingham.co.uk\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/daruliftabirmingham.co.uk\/home\/wp-json\/wp\/v2\/comments?post=12471"}],"version-history":[{"count":3,"href":"http:\/\/daruliftabirmingham.co.uk\/home\/wp-json\/wp\/v2\/posts\/12471\/revisions"}],"predecessor-version":[{"id":12481,"href":"http:\/\/daruliftabirmingham.co.uk\/home\/wp-json\/wp\/v2\/posts\/12471\/revisions\/12481"}],"wp:attachment":[{"href":"http:\/\/daruliftabirmingham.co.uk\/home\/wp-json\/wp\/v2\/media?parent=12471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/daruliftabirmingham.co.uk\/home\/wp-json\/wp\/v2\/categories?post=12471"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/daruliftabirmingham.co.uk\/home\/wp-json\/wp\/v2\/tags?post=12471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}