Fatwa ID: 03299

Answered by: Maulana Tahsin Alam​

Question

If a cosmetic brand hires me to demonstrate using their products for a short video and pays me for this promotional content that will then be used in their campaigns, is this lawful? If I demonstrate their products on a model instead of myself is it permissible?

بِسْمِ اللهِ الرَّحْمنِ الرَّحِيْم

In the name of Allah, the Most Gracious, the Most Merciful 

Answer

It will be permissible as long as you are not required to expose your ʿawrah, nor promote products that are deemed to be ḥarām in the Sharīʿah. Similar would be the case if you were to use a model instead of yourself.

Only Allah SWT alone knows best

Written by Maulana Tahsin Alam

Checked and approved by Mufti Mohammed Tosir Miah

Darul Ifta Birmingham