If a cosmetic brand hires me to demonstrate using their products for a short video and pays me for this promotional content that will then be used in their campaigns, is this lawful? If I demonstrate their products on a model instead of myself is it permissible?
بسم الله الرحمن الرحيم
In the Name of Allah, The Most Gracious, The Most-Merciful
It is not permissible for a Muslim woman to demonstrate cosmetic brands, thereby exposing her beauty to the public, whether it is through a video or real-life demonstration. Likewise, it is not permissible to demonstrate it on a model, as one is encouraging this performance and indirectly disobeying Allah Ta’alas command.
Allah Ta’ala commands Muslim women to adhere to modesty in his words: “and not expose their adornment except that which [necessarily] appears thereof and to wrap [a portion of] their headcovers over their chests and not expose their adornment except to their husbands, their fathers, their husbands' fathers, their sons…” [Qur’an 24:31]
Only Allah knows best
Written by Alimah Sabrina al-Faarsiyyah
Checked and approved by Mufti Mohammed Tosir Miah
Darul Ifta Birmingham